Behind the Brand


Jasel is a family of women from vibrant cultures and different backgrounds coming together from across the globe to bring to life their vision. We have strong values and believe that everything should have a meaningful purpose.


We believe that it is women who give identity to the jewelry and hence we take great pleasure in selecting each piece with utmost care and thought. The idea of  Jasel was conceived and presented, serving as a platform to bring together women with the same vision, values and love for fine jewelry!


The beauty of diversity is what we express in all its glory and delicacy and  represent women in all their expressions and moods through each piece that we select and bring to you. 


Through our journey of believing and becoming,

Into the women that makes us phenomenal, 

Through it all we believe that,

You found us and we found YOU!



Team Jasel